One of the biggest culprits is unoptimized and oversized images. There are a few things that can bring your page speed scores down. What brings down your Google Page Speed Index Scores? Which is easier said than done, so how can you increase your website’s PageSpeed Insight score? Therefore, if you want to rank higher in the search engine results, you need to work towards improving your website’s speed and PageSpeed Insight scores. In summary, higher PageSpeed Insights scoring is better. One study found that your ROI can be impacted by as much as 20% for every second your site takes to load on mobile devices.Ī high PageSpeed Insights score also means that your website is likely to perform better on various device types.įor example, devices with slower internet connections, such as mobile phones and laptops, tend to have trouble loading websites that have lower PageSpeed Insights scores. Unfortunately, your site's Speed Index scoring can affect your site's organic ROI. Google’s Speed Index is a ranking factor that helps determine how well you are optimized for poor networks and lower data bandwidths. You may still be at risk of not being able to rank as well as you should be, especially when users are on mobile devices.
Even if your site is considered fast by tools, but is slow in comparison to your digital competitors. If your website takes a long time to load, you run the risk of not appearing in Google’s search results as often as your competitor's site that loads faster. Google’s ranking algorithm gives higher keyword rankings to websites with fast-loading pages rather than sites with slower-loading pages. They do this by giving importance and weight to page loading times. Google’s core goal for search is to help users accomplish actions as quickly and efficiently as possible. A fast-loading website is one of the several ranking factors that the search engine considers, especially as the world moves toward more and more mobile device usage. Google’s Lighthouse team is always looking for a way to provide search users with the best possible experience. PageSpeed Insights generally measures how well a page follows the following Page Speed principles:Ī higher PageSpeed Insights score usually means that a page is faster and follows more of the PageSpeed Insights principles. In addition, the PageSpeed Insights tool evaluates the technical performance of a web page and provides suggestions to improve it. Speed Index or SI is a ranking factor that Google introduced in 2012. Specifically, Speed Index scoring is a measurement of how quickly the content of a page is displayed visually. Speed Index is a score given to a website on how fast it loads.